You’ll have noticed a change if you’ve been to our dental clinic over the last few months or spoken to us over the phone.
If you’re not due for your next appointment for another month or two, you’ll notice the change when you visit us.
We’re still the same Melbourne family dentist that has been caring for generations of patients, but with some new changes, which we think you’ll like. Read on to find out more.
What’s changed?
We have a new name
We know you’ve been patients of our dental practice for years, some of you for decades. So, to keep our practice competitive and modern, we have chosen the new name of ‘Collins Dental Care’.
We felt our previous practice name ‘Dr Ian Cross’ (Gemian Dental), was no longer the best fit for a dental clinic that places patient care at the centre of every part of the practice.
So, we’ve chosen a new name that we think best matches our practice and what we do. Put simply, we are Collins Street dentists who take the time to care.
We have a new logo, colour scheme, font and brand
To complement our new name, we decided to go all out and create a new brand. Pairing our new name with a new logo, colour scheme and font, our new brand is our commitment to you: we are your honest and trustworthy dentists. We’ve cared for patients and their families for decades and plan to keep doing just that!
Our smart new logo uses a crisp font to reflect our practice and approach to dentistry, paired with a classic navy blue colour. This shade of navy brings out our long-standing history of being a highly-regarded Collins Street dental practice.
The logo also contains a line surrounding the text, which we feel reflects the dental practice tradition of having a brass plaque sign at the entrance to the clinic.
In addition to the logo, our website, stationery and appointment cards all feature the new font we’ve chosen. It’s a modern interpretation of the traditional Gothic Sans script, which you may have seen on steam trains, posters or even the conventional dentist brass plaques.
You’ll see modern elements in the font, such as the subtle curl in upper case letters like R and M. You’ll see the same curl in lower case letters like g, n and v. We think the upper case text shows us as dependable and traditional (with a contemporary twist), while the lower case reflects our open and friendly nature.
Without being too flashy, we are a welcoming and genuine dental practice where we practice modern and contemporary dentistry with you at the centre of everything we do. We feel these new branding elements perfectly match how we want to be as dentists.
We’ve welcomed some new staff
We’ve welcomed a new dental assistant and a new practice manager. We love the skills and passion for the job they bring to our practice from their previous experience, and we’re looking forward to seeing the positive interactions and relationships they’ll develop with patients.
What’s staying the same?
The quality of your dental care remains the same
Dr Ian Cross and Dr Shehana Thavarajah are the same friendly and dedicated dentists you know and value. You can continue to rely on their skills, experience and insights, making each dental visit feel like a catch-up with an old friend.
Our location hasn’t changed
You’ll still visit us at the same handy location at the top end of Collins Street, with the same well-equipped dental suites.
Not only will you see our new logo, brand and colour scheme when you visit us, but you’ll also see the changes on our new website. Remember, we’re committed to your care, keeping you at the centre of everything we do. We look forward to seeing you at our dental clinic soon.